The Domain Strategy To Boost Small Business Website Traffic
It’s time to learn about the 3 things you NEED to consider when picking a domain name for your small business website
Most business owners believe that just having a website is enough.
But unfortunately
unless you’re driving traffic to it, it won’t do anything to grow your business.
That’s why getting traffic to your site should be your number one goal if you’re a small business owner looking to make more money by next year.
See, many small businesses have used this simple strategy for years to get more traffic to their website, and today I’ll be sharing it with you.
Before we get into it, if you’d prefer to watch and learn then click the video below!
The Domain Strategy To Boost Small Business Website Traffic
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Most business owners believe that having a website is enough. But unfortunately, unless you're driving traffic to it, it won't do anything to grow your business. That's why getting traffic to your site should be your number one goal if you're a small business who is looking to make more money by the end of the year. See, many small businesses have used this simple strategy for years to get more traffic to their website, and today I'll be sharing it with you. In this video, I'm going to walk you through what the strategy is why it works, and how to implement it for yourself. By the way, I'm Abby. I'm a Squarespace web designer, and I've helped many small businesses get websites that actually help grow their business. If you're ready, let's get into it. What exactly is a multiple domain or dual domain strategy? Well, simply put, it's when you purchase both a keyword-rich domain and a branded domain domain for your business. Here's how it works. Keyword domain helps with SEO, search visibility, and capturing the right traffic. Branded domain is easy to remember, easy to share, and reinforces your brand identity. For example, a gym business might own peakfitnessgym.
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Com for SEO purposes and peakfitness. Com for marketing to customers. Both domains serve a purpose without confusing anyone because both direct you to the same place. Meaning the keyword domain is a redirect link sending people to your branded domain. And here's why it's so effective. The keyword domain builds authority online through backlink, citations and search relevance, meaning it helps search engines understand what your business is about. Meanwhile, the branded domain is simple and memorable. Customers can type it, say it, share it very easily because odds are it's really just your business name with a. Com extension. However, if you can't get the. Com extension, that's okay. Just make sure that you get the right extension that makes sense for the type of business that you have. So when you combine the two, you get the best of both worlds. Seo, branding, and memorability all in one strategy. So why does owning both a keyword-rich domain and a branded domain make such a difference? Well, The keyword domain helps build authority online. It gets you better search, visibility, backlinks, and citations, which all boost your SEO. And that is the main goal because SEO helps get people on your site.
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At the same time, your brand domain makes things easier for customers because it's short, memorable, and professional. So people can remember it, type it in easily, and share it with others because it's just your brand. But there are even more benefits to this multiple domain strategy, such as targeted marketing. You can create niche-specific sites with a tailored message for different audiences, industries, or regions. It lets you speak directly to the people you want to reach. And this is actually something that helps a lot of local businesses because you can have a page that speaks to people all over the US if you maybe ship domestically within the country, or you can have a page that just speaks to your hometown. And a lot of businesses that like to spread out and do business elsewhere also like to have that local page that shows their roots and how they're connected to the community. And it might not always benefit to have such a long informational page focused on your town and your community and the people there to someone, say, halfway across the country. Another thing is enhanced SEO and visibility because owning multiple domains gives you more chances to show up in search results and rank for different keywords.
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Another thing is also geographic expansion. So using country-specific domains like. Co. Uk for the UK or. Ca for Canada because it makes it easy to provide localized content and connect with international audiences. And it also provides brand protection because securing multiple domains keeps competitors from getting them before you do. Then it can help protect your online because they could take it and make a page that is so not what you want to present to customers. So at least you own them all and you can show what you want to show. Next is specialized product or service promotion, right? So if you have a unique offer, maybe it's a specific membership, club, store, whatever it is, you can provide it with its own domain. So it has its own little spotlight on this side of the web versus your regular website. And then lastly is multilingual sites. So this is something that big global companies often do because they have audiences all over the world who speak different languages. So having different domains that take them to a slightly different page, even though it probably looks the same, it's tailored to that audience of that country.
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So it's easier for them to connect with it because it's in their language as opposed to maybe English, which isn't maybe their native language. So basically this strategy gives you SEO power, keeps your brand clear and professional, and opens up all kinds of marketing opportunities without confusing anyone because it's still basically your brand domain, but with an added keyword. Now, let's get into the step-by-step process of how to do it. So first, you want to pick which website you want to buy the domains from. Now, this isn't sponsored or anything, but I have bought a few from namecheap. Com or porkbun. Com because often they have some pretty good prices on there and they're really easy to use and get everything set up. Also, if you're going to use Squarespace as your website platform of choice, then you can also buy it directly from Squarespace, and it just makes it really easy to have everything set up and ready to go. Then choose your keyword-rich domain by just picking one keyword that is relevant to your business and also helps describe what your business is. After that, pick your branded domain. Keep it short, memorable, and again, align with your business name.
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Hopefully, you can buy the one that's actually your business name. If not, it's going to have to be really close to it, something that makes sense. Then you're just going to want to redirect one domain to the other. Usually, you can just redirect your branded domain to the keyword domain because this ensures that customers see your brand while search engines see the optimized domain. Then you want to use both strategically in your marketing, meaning that the branded domain you can use in ads, social media, your business cards, and the keyword domain, you can use it for SEO-focused content, blog posts, and citations. Here's an example. Imagine you own a local bakery called Sweet Treats. You secure sweettreetsbakery. Com for SEO purposes, but sweettreets. Com sweettreats. Com is easier to remember and it fits your branding. So then you just redirect sweettreats. Com to sweettreatsbakery. Com or vice versa, and use the short name everywhere that your customers will see it, because if they see it, they're more likely to remember it. So now that you know how to implement it, here are three things to remember. Number one, just don't overcomplicate it. One keyword, one brand domain should be enough.
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Make Make sure your domain names are easy to spell and pronounce, and don't make it too long. Check for trademarks and avoid overlapping with other businesses. That way your customers have the best chance of finding good. And hey, if this is something that you want to implement, but you want a little bit more one-on-one guidance with, then you can go to my website, Design with Abby, and shoot me an email, and we can talk about what the best way forward would be for your specific business and the goals that you want. If this was helpful, then hit the like button, say hi in the comments below, and don't forget to subscribe for more small business website tips. Hey, if you want to keep the street going, you can check out this video where I walk you through three things to know before picking a domain for your small business website.
1) What is a Dual Domain Strategy?
So, what exactly is a multiple domain, or dual domain strategy?
Simply put, it’s when you purchase both a keyword-rich domain and a branded domain for your business.
Here’s how it works:
The keyword domain helps with SEO, search visibility, and capturing the right traffic.
The branded domain is easy to remember, easy to share, and reinforces your brand identity.
For example, a gym business might own peakfitnessgym.com for SEO purposes, and peakfitness.com for marketing to customers. Both domains serve a purpose without confusing anyone because both direct you to the same place. Meaning, the keyword domain is a redirect link sending people to your branded domain.
2) Why This Strategy Works
And here’s why it’s so effective:
The keyword domain builds authority online through backlinks, citations, and search relevance. Meaning, It helps search engines understand what your business is about.
Meanwhile, the branded domain is simple and memorable. Customers can type it, say it, and share it easily, because odds are it’s just your business name with a .com extension. However, if you don’t have .com that’s okay too, as long as it makes sense for the type of business you have.
So, when you combine the two, you get the best of both worlds: SEO, branding, and memorability all in one strategy.
So why does owning both a keyword-rich domain and a branded domain make such a difference? Well, first off, the keyword domain helps build authority online. It gets you better search visibility, backlinks, and citations, which all boost your SEO.
At the same time, your branded domain makes things easy for your customers. It’s short, memorable, and professional, so people can remember it, type it in easily, and share it with others.
But there are even more benefits to this multiple domain approach:
Targeted marketing: You can create niche-specific sites with tailored messaging for different audiences, industries, or regions. It lets you speak directly to the people you want to reach.
Enhanced SEO and visibility: Owning multiple domains can give you more chances to show up in search results and rank for different keywords.
Geographic expansion: Using country-specific domains, like .co.uk or .ca, makes it easy to provide localized content and connect with international audiences.
Brand protection: Securing multiple domains keeps competitors from snapping them up and protects your brand online.
Specialized product or service promotion: A dedicated domain for a unique offering provides it with its own spotlight, preventing it from cluttering your main website.
Multilingual sites: Hosting different languages on separate domains can make your website more accessible and tailored for international customers or those that speak a different language.
Basically, this strategy gives you SEO power, keeps your brand clear and professional, and opens up all kinds of marketing opportunities—without confusing anyone.
Ready to work with a designer to get an awesome, high-converting website? Book a call and let’s chat!
3) How to Implement It
Now let’s get into the step-by-step process of how to do it:
Choose your keyword-rich domain – pick one clear, relevant keyword that describes your business.
Pick your branded domain – keep it short, memorable, and aligned with your business name.
Redirect one domain – usually, you redirect the branded domain to the keyword domain. This ensures that customers see your brand while search engines see the optimized domain.
Then you want to use both strategically in your marketing, meaning…
Branded domain: use it in ads, social media, business cards.
Keyword domain: use it for SEO-focused content, blog posts, and citations.
For example, imagine you own a local bakery called Sweet Treats. You secure sweettreatsbakery.com for SEO purposes, but sweettreats.com is easier to remember and fits your branding. You can redirect sweettreatsbakery.com to sweettreats.com or vice versa, and use the short name everywhere your customers will see it.
Final Thoughts
So now that you know how to implement it, here are 3 things to remember:
Don’t overcomplicate it: one keyword + one brand domain is enough.
Make sure your domain names are easy to spell and pronounce.
Check for trademarks and avoid overlapping with other businesses. That way your customers have the best chance of finding YOU.
If this is something you want to implement but you want more one-on-one guidance, you can shoot me an email on the contact page, and we can talk about the best way forward for your business and goals.
Abby Castillo
Let’s Connect
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Frequently Asked Questions
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Not every business needs multiple domains, but there for can benefits. Such as, if you want to improve visibility, protect your brand, or target specific keywords, it can be a smart investment. Think of it as owning both a front door and a side door to your online presence.
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No… as long as you set them up correctly. Typically, you’ll redirect the branded domain to the keyword-rich one (or vice versa). This way, search engines see your site as one entity, not duplicate content.
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A branded domain focuses on your business name (like sweettreats.com), while a keyword domain includes search-friendly terms customers might type into Google (like sweettreatsbakery.com). Using both together gives you memorability and search visibility.
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Most domains cost around $10–20 per year, depending on the extension (.com, .net, .co, etc.). Considering the long-term SEO and branding benefits, it’s usually a very affordable strategy.
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Yes! Many businesses buy domains for specific products, services, or locations (like yourbusinesschicago.com). This helps you target niche audiences, expand geographically, and keep your brand consistent.
