Your domain is often the very first impression someone has of your brand online, and if it’s confusing, hard to remember, or looks unprofessional, you could be losing customers before they even click.

In this post, you’ll learn the 3 most important things to know before picking a domain name for your business. You’ll learn why shorter is always better, which domain extensions actually build trust, and how to use keywords in a way that helps your SEO without looking spammy. By the end, you’ll feel confident choosing a domain that’s easy to type, easy to share, and positions your business as credible and professional online.